© CTC Publishing

How to Sell Your Book to a Major NYC Publishing House This Year

The secret to becoming a published author today isn't writing a great book -- it's writing a great book proposal.

Bob Bly's published books (a partial list)....


Technical Writing: Structure, Standards, and Style. McGraw-Hill.

How To Promote Your Own Business. New American Library.

A Dictionary of Computer Words. Banbury.

Ronald's Dumb Computer. Banbury.

Computers: Cookies, Marbles, and Games. Banbury.

Computers: PASCAL, Pac-Man, and Pong. Banbury.

The Personal Computer in Advertising. Banbury.

The IBM Guide to Choosing Business Software. IBM/Banbury.

Dream Jobs: A Guide to Tomorrow's Top Careers. John Wiley.

Creative Careers: Real Jobs in Glamour Fields. John Wiley.

Out on Your Own: From Corporate to Self Employment. John Wiley.

Create the Perfect Sales Piece. John Wiley.

Information Hotline USA. New American Library.

Direct Mail Profits. Asher Gallant.

Ads That Sell. Asher Gallant.

The Copywriter's Handbook. Henry Holt.

Secrets of a Freelance Writer. Henry Holt.

Selling Your Services: How to Get More Clients to Hire You (or Your Firm). Henry Holt.

The Elements of Business Writing. Macmillan.

The Elements of Technical Writing. Macmillan.

Business- to-Business Direct Marketing. NTC Business Books.

The Advertising Manager's Handbook. Prentice Hall.

Keeping Clients Satisfied. Prentice Hall.

Targeted Public Relations. Henry Holt.

How to Sell Your Home, Coop, or Condo. Consumer Reports.

The Perfect Sales Piece. John Wiley.

Comic Book Hero: The Ultimate Superhero Quiz Book. Carol Publishing.

The Ultimate Unauthorized Star Trek Quiz Book. HarperCollins.

Power-Packed Direct Mail. Henry Holt.

Careers for Writers. VGM.

101 Ways to Make Every Second Count. Career Press.

Successful Telephone Selling. Henry Holt.

Why You Should Never Beam Down in a Red Shirt (and answers to 750 Other Star Trek Questions). HarperCollins.

Secrets of a Freelance Writer: How to Make $100,000 a Year. Henry Holt.

Business-to-Business Direct Marketing, Second Edition. NTC Business Books.

The Elements of Copywriting. Macmillan.

What's Your Frasier IQ? Carol.

Start and Run a Successful Mail Order Business. Self-Counsel.

How to Get Your Book Published. Roblin Press.

Write More, Sell More: Strategies and Shortcuts to Make Your Writing Profitable. Writer's Digest Books.

Quick Tips for Better Business-to-Business Marketing Communications. Business Marketing Association.

The Ultimate Unauthorized Stephen King Quiz Book. Kensington.

The Advertising Manager's Handbook, Revised and Expanded 2nd Edition. Prentice Hall.

The "I Hate Kathie Lee Gifford" Book. Kensington.

The Lead Generation Handbook. Amacom.

The Encyclopedia of Modern Business Letters. Career Press.

The Six-Figure Consultant. Dearborne.

Doing the Right Thing: Ethics in the Workplace. AMI.

Internet Direct Mail. NTC.

Getting Started in Speaking, Training, or Seminar Consulting. John Wiley & Sons.

PR for Dummies. With Eric Yaverbaum. IDG.

The Complete Idiot's Guide to Direct Marketing. Macmillan.

Become a Recognized Authority in Your Field. Macmillan.

The Online Copywriter's Handbook. McGraw-Hill.

Count Your Blessings. Thomas Nelson.

Fool-Proof Marketing. Wiley.

Career for Writers, Second Edition. VGM.

Webster's New World Letter Writing Handbook. Wiley.

Leadership Secrets of the World's Most Successful CEOs. Ghostwriter. Dearborn.

Bob Bly's Guide to Freelance Writing Success. Filbert.

Business Lunchatations. Penguin.

The Science in Science Fiction. BenBella.

The White Paper Marketing Handbook. Thomson.

Magnetic Selling. Amacom.

The Copywriter's Handbook: Second Edition. Henry Holt.

Secrets of a Freelance Writer, Third Edition. Henry Holt.

Getting Started as a Freelance Writer, Second Edition. Sentient.

Blog, Shmog. Thomas Nelson.

Better Than Ever. Agora Health Books.

Persuasive Presentations for Business. Entrepreneur Press.

The Words You Should Know to Sound Smart. Adams Media.

Dear Soon-to-be Published Author:

Do you want to write a nonfiction book and get it published?

Then don't write the book.

At least not yet.

Why not?

Because publishers simply don't want to read an unsolicited book manuscript from an unknown author.

If you send your book, they'll either mail it back unread ... or toss the manuscript in the trash.

What you need to do instead is write a "book proposal."

A book proposal is a 7 to 20-page sales document describing the book you want to write.

The problem you face is that winning book proposals must follow a very specific format dictating the sections you must include.

Leave out even one of these critical elements, and your proposal will come bouncing back to you faster than you can say "rejection letter."

Once you successfully complete a winning book proposal and get a publishing contract, actually writing the book won't be all that hard.

After all, you've seen and read hundreds of books you can model yours after. You know what a book looks like ... what it sounds like ... how it should be formatted.

But writing a winning book proposal is another matter entirely - because you've never seen or studied the proposals that sold all the books you've read!

Having never read or studied book proposals, right now you're in the dark as to how to write a kick-butt proposal that knocks a publisher's socks off ... and gets him to reach for his checkbook.

With your permission, I want to shed some light on my proven process for putting together the perfect book proposal - a task I have completed successfully dozens of times since 1981 to sell 75 books in my over a quarter of a century as a published book author.

Now you can copycat my most successful proposals to sell your book to a publisher pronto!

In my newly released e-book, The Handbook of Model Book Proposals, you get the full text - not one word cut out - of 10 of my best book proposals.

Each proposal is annotated with notes showing you exactly what I did to get editors to bite on my bait -- and give me a contract to write the book - and why I did it.

In The Handbook of Model Book Proposals, you'll discover:

  • How to convince skeptical editors that you are qualified to write the book you are proposing - page 19.
  • The 8 critical sections of your book proposal - and what to put in each. Page 3.
  • How to prove there is a substantial market for your book -- page 6.
  • Establishing what makes your book different and unique from others in its category - page 7.
  • How to write a killer content outline that will close the sale and get you a book contract - page 8.
  • An easy way to demonstrate to the publisher that your topic is timely - page 22.
  • How to sell a book to a publisher for their existing series - page 121.
  • Using personal stories in book proposals to grab the editor's attention - page 23.
  • How to take a book proposal rejected by the publisher who asked for it and sell it to another - page 132.
  • Do controversial subjects sell? Answer on page 24.
  • Why you need to research competing books and actually let your potential publisher know about them - page 27.
  • What credentials should you highlight in your author's bio? Page 28.
  • How to prove that the advice your book will contain actually works - page 34.
  • Selling books requiring publication in a non-standard format - page 35.
  • Have an easier time selling your book by showing publishers your platform - page 37.
  • Must your table of contents be comprehensive and complete? See page 37.
  • When to write a sample chapter to include with your book proposal - page 49.
  • How to get a legitimate literary agent to sell your book for you - page 156.
  • What's the best format for writing your content outline - paragraphs or bullets? Page 135.
  • How to create a successful unique selling proposition for a book in a category with lots of competition - page 56.
  • A simple trick for convincing the editor that you can write a good book - page 64.
  • How much do you need to explain about your topic to the acquiring editor? Page 82.
  • A proposal that sold an unusual idea - page 145.
  • How to create a dynamite sample chapter without actually writing one - page 92.
  • Add appendixes to your book to enhance its reference value - page 120.
  • How to sell a book based on a clever idea - page 111.
  • And so much more....

Authors praise The Handbook of Model Book Proposals

The secret to getting your book published isn't writing a great book (although you do have to write a good one). It's writing a great book proposal.

Potential publishers evaluate your book idea solely on the way it is presented in the book proposal you submit to them. The stronger the proposal, the better your chances of getting your book published.

Now, with my annotated collection of winning book proposals at your fingertips for guidance and inspiration, you can quickly craft a proposal that gets editors to call and say, "We love your proposal and want to make you an offer on this book!"

But don't take my word for it. Here are just a few of the enthusiastic raves for earlier editions of The Handbook of Model Book Proposals...

"As a result of the information you provided, I wrote a successful proposal and got my first book published, which is selling quite well at bookstores and on amazon.com. Thanks again for your superb insights."
--Michael Sincere

"Bob Bly's practical step-by-step instructions guided me in finding my niche and writing my book proposal, and after submitting to four publishers, my book is now available and was published by a well-respected publishing house. I truly believe that if it were not for Bob's material, my dream of being a published author would not have been possible."
--Lisa Morschini, Santa Barbara, CA

"Bob Bly knows what makes book proposals work. In simple, straightforward instruction, he spills everything he knows so that the rest of us can get published."
--Christopher Kokoski, Louisville, KY

"It takes a person through the whole process, how to start, sell, and market. I highly recommend it."
--Glenn, Temecula, CA

"This is a truly inspiring, extremely practical and entertaining guide to becoming a published author. Having it is like 'money in the bank' - follow its instructions and you will certainly learn to think like a prolific wordsmith who can turn ideas into profits."
--Roscoe Barnes, Baltimore, MD

"Contains a lot of valuable information, especially for the novice. I especially like the presentation of acquiring an using an agent, and the specific procedure to follow to publish a manuscript."
--Louise Froehlich, Mt. Arlington, NJ

Act now and save $30

So what does it cost to master my book proposal writing secrets - and sell your book idea to a major NYC publisher?

Well, years ago I would occasionally ghostwrite book proposals for people - at $2,500 a pop.

These days, I am simply too busy with my own writing, so I don't ghostwrite book proposals, though I occasionally consult with clients on book publishing for my regular hourly rate of $500.

But it won't cost you $2,500 ... $500 ... or even $100 to have me help you whip your book proposal into shape - and get your book published by a mainstream publishing house.

The Handbook of Model Book Proposals is priced at $69. And that's what it will sell for when we officially launch it later this year.

However, act now and you can get my book proposal handbook - including 10 fully annotated book proposals -- at a $30 discount off the regular rate.

That's right. The Handbook of Model Book Proposals is yours for only $39 ... less than I charge for 5 minutes of my time!

And that's what you pay only if my Handbook of Model Book Proposals helps you sell YOUR book for big bucks to a major publisher.

If not, you pay zero. Zilch. Zip. Nada. Nothing. Thanks to....

My 100% money-back
guarantee of satisfaction

If The Handbook of Model Book Proposals doesn't help you sell your book to major publishing house...

Or you are not 100% satisfied for any reason ... or for no reason at all ... just let me know within 90 days.

I'll promptly refund your money in full. And you can still keep the e-book with my compliments. That way, you risk nothing.

One more thing....

In 90 days, you could be no closer to your dream of getting your book published than you are right now.

Or, you could be on your way to fame and fortune ... and maybe even a guest appearance on Oprah ... as the author of a best-selling book.

So, what are you waiting for?

To order The Handbook of Model Book Proposals on a 90-day risk-free trial basis, click below now:

Sincerely,

Bob Bly

P.S. Order The Handbook of Model Book Proposals today and you get a FREE Bonus Gift - my 50-page Special Report, How to Write a Book and Get It Published (list price: $29).

In your free special report, you'll discover:

  • The 10 most common questions about getting your book published ... and the answers - page 3.
  • How to earn $10,000 a month selling e-books on the Internet - page 45.
  • What Madison Avenue can teach you about selling your book to a publisher - page 29.
  • 10 ways to find the perfect topic for your next book - page 9.
  • How to actually make a profit when your book goes out of print - page 32.
  • Promote your books online with your own e-zine - page 45.
  • And more....

To order The Handbook of Model Book Proposals ... and get your FREE Bonus Report ... click here now:

About Bob Bly

bly on information marketing Bob Bly has been a writer since 1979 and a full-time freelance writer since 1982. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The "I Hate Kathie Lee Gifford" Book (Kensington), The Science in Science Fiction (BenBella), and, with Bo Dietl, Business Lunchatations (Penguin).

He has published over 100 articles in magazines include Cosmopolitan, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.


What they say
about Bob Bly

"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer"

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"Perhaps the most famous copywriter of all."
--Apryl Duncan

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League

"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.

"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report

"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants

"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth

"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International

"The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates

"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics

"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred

"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
--Ken Paston, Studebaker-Worthington Leasing Corp.

"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
--Dick Stillwell, President, Unique Truck

"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
--Patrick Kephart, MasterMedia

"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
--Lois DeLong, American Institute of Chemical Engineers

"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
--Scott Thompson, Federal Employees Almanac

"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
--Chris Marett, Phillips Publishing

"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services

"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Lori Bethea, KCI Communications

"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA

"The letter is good... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants

"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response-a very big thank you for your help on that project."
--Tiffan Yamen, American Media

"The direct mail package looks great! Thanks!"
--Tammy Ray, Marketing Director, McGraw-Hill Book Clubs